The new Pepsi commercial which features supermodel Kendall Jenner is receiving a lot of backlash after it was release on Tuesday.
In the ad, Jenner is seen participating in a photo shoot and becomes distracted by a group of protesters. She decides to join them, and toward the end, comes face-to-face with a stoic police officer.
She offers him a Pepsi and he accepts the drink before cracking a smile.
The ad has been accused of appropriating the Black Lives Matter movement and using social justice
to sell soda.
In the ad, Jenner is seen participating in a photo shoot and becomes distracted by a group of protesters. She decides to join them, and toward the end, comes face-to-face with a stoic police officer.
She offers him a Pepsi and he accepts the drink before cracking a smile.
The ad has been accused of appropriating the Black Lives Matter movement and using social justice
to sell soda.
Here are some public reactions.....
The imagery was also thought by some to be far too similar to photos of Ieshia Evans, a protester who was detained by law enforcement while protesting in Baton Rouge following the shooting death of Alton Sterling at the hands of police
Watch the video below.....
What are your thoughts? Is Pepsi subliminally trying to make money out of this social campaign?
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